In marketing there are a couple of goals you may be trying to reach, extending your business name recognition or expanding your customer base. To do this there are a few ideas to think about prior to starting the promotional gift giving.
In the old days, promotion was simple. Businesses handed out matchbooks and ashtrays, because nearly every client was a cigarette smoker or had someone in their office or home who smoked. In our society of nonsmokers and advocates against clutter, what you give to a client may actually offend if you are not careful.
One of the best ways to keep your business inside your customers brain is to put some economical products inside marketing materials you give out at meetings such as small notepads or pens. Pens are an excellent promotional product, and they travel on their own from one place to another. If you have a specific business type you go after like accountants, maybe try a very small calulator or a calendar card that’s laminated to have in their wallet so they see your name each time they use these products.
You probably keep promotional coffee mugs in the office all the time to give out to clients at meetings. Something to think about is using the coffee mug as a promotion for a new service or product, have the mug printed with that particular product logo. Another idea is using or embroidered shirts as giveaways in a special event such as a business sponsored golf tournament or 10k run.
It’s hard to mess up a promotional item but put some thought into what you’re offering your clients so they percieve a positive image. You don’t want to leave a negative impression in a marketing drive!
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