Article by jekky

Sales accounting for about one third of the city s total industrial output value the number of firms account for one tenth of the total number of shirt business the average for every 3 6 people there is a Yiwu China produced shirts large Thomas Chan and Su Town were awarded the Hometown of China s Shirt and Zhejiang shirt specialized industrial zone title In the mid to late 90s of the last century the city created a shirt industry a glorious page in the history of industrial development However is such a well known in the country have a lot of the city the development of the best and fastest of the pillar industries in recent years has continued to decline Shirt city development of the industry about the current status The factors constraining their development What The next step in the development of the road how are they going The story behind the shirt industry downturn Shirt businesses have suffered losses and profits are increasingly thin Shirt factory was founded in 1984 started as Chan Chi keung chairman of Zhejiang Liya Da Garment Co Ltd claim to be a city shirt industry the first Gold Digger From his journey as an entrepreneur as well as set up more than 20 years of this old shirt enterprise development path may be able to glimpse of a city shirt business development experienced pain and helplessness and awakening Chen Zhiqiang said the early 80s of last century he was originally a village in the Great Chen garment factory for the collective management of the accumulated certain experience in 1984 invested 10000 dollars to buy more than 10 sewing machines hired twenty to thirty employees to do their own individual played a garment factory Enterprises to get off the business has been very good the first year net profit of 2 million Two Chen Zhiqiang tasted the sweetness of again after the operation proceeds to expand production the next few years the business scale of production year by year By the early 90s shirt s development has entered the golden period said Chen Zhiqiang then a few years sold their company shirts every year by 30 to 40 rate As the marketing situation the continuous bullish large manufacturing enterprises such as Chen s shirt mushroomed more to do more but also extended to the Soviet Union Creek Niansanli dense city and other places up to the city when the shirt number of enterprises a breakthrough 1000 By the late 90s in a good sound the city s shirt industry is also quietly changing On the scene at that time Chen Zhiqiang the hearts still feel the chill For our company the turning point was in October 2000 the year in general this occurs at this time of the season but has yet to come That s Field sudden turn of events right shirt enterprises is a dangerous signal Li Yada experienced by the company with the same in essence from that time onwards large companies began to Chen s shirt signs of decline not only to impact product sales and profits began to be reduced significantly Li Yada s analysis of reasons for that big ups and downs Chen shirt from the entire industry climate of view on the one hand with domestic shirt manufacturers the continuous increase in a time of shirt production soared on the other hand people Shirt demand is decreasing resulting in the domestic market has become saturated shirt coupled with resource constraints of land raw materials prices rising labor costs and other factors resulted in the domestic market shrunk shirts The face of the domestic market conditions change Li Yada s time to adjust the market structure the sights on a broader international market and has in 2003 and 2005 respectively through Wal Mart Carrefour and two international chain supermarkets social responsibility certification the product opens the door to enter the international market Chen Zhiqiang said that by going abroad to the international well known OEM brands to a certain extent to circumvent the shirt production market risk However did not last long The past two years due to appreciation of the renminbi the national garment export tax rebate rate cut and the Southeast Asian countries the rapid development of textile industry making once promising foreign markets have been badly influenced Chen Zhiqiang said especially when the ratio of the series of the renminbi and the dollar lower making he has not received orders from abroad While the city s shirt industry is confronted with difficulties but Chen Zhiqiang believe that our business to establish confidence in the improving product grade focusing on brand building efforts etc survive this difficult period of two years the industry will still be welcome Shirt Sunny each of the forty to fifty companies had gone out of business shirts Chen is a great shirt industry the birthplace of our city we have an interview in the town listening to the town of Cao director of corporate services business by introducing wins big Chen s shirt business started in the early 80s of last century to the mid and late 90 s the best developed good shirt business to almost 600 the total number of formed Nissan shirts more than 50 million pieces of production scale the number of enterprises have emerged in recent years a downward trend at present the town is only 430 more than the shirt business 3 years ago only the first one village Bali Qiao shirt manufacturers there were 40 more than the shirts are now large and small businesses add up to the village was just 25 Shirt talking about the city in recent years development of the industry Cao Zengsheng seemed a look of regret He said In recent years the group Mr Chan every year there are thirty or forty home shirt business because of being unable to recruit staff or operating non stop production continue to be forced to close With large like Chen Su River as well as the dense city Niansanli Heyetang streets around the development of enterprises have also suffered shirt Waterloo According to the two relevant sections of the Economic Development Board survey data show that since 2005 the city s shirt business to around an annual average of 50 the number of declining It is understood that in recent years gone out of our city shirt businesses mostly only a few production lines dozens of employees of small scale enterprises Cao Zengsheng said that these low grade production of shirts less competitive less ability to resist risks can not afford the market storms In addition there are some special clothing as well as several high step larger and even have a large enterprise due to such factors as poor management and decline Speaking of Mai Coudert clothing is no stranger to speaking for many people this was established in the mid 20th century 80 garment enterprises in just a few years many large garment enterprises Chen chopped outcrop angle once reached years producing 200 thousand sets of suits shirts 2 million of the production scale the product appeared in the National Famous Brand National excellent products However rated as the city is such a shirt industry leading enterprises and eventually end up because of insolvency and the bankruptcy of the ending is indeed a pity low small casual shirts development of the industry shackles City to shirt oriented garment industry after nearly 30 years of development there are currently more than 1 700 clothing enterprises with more than 3 000 production lines has emerged to Dali Hill Knowlton Massgood Beckman Jin Wu Crown and a number of ultra billion yuan sales income scale enterprises According to incomplete statistics the city s shirt industry a total of more than 400 registered trademarks brand names above the provincial level the famous trade mark 12 in which a Chinese brand well known mark 7 However by visiting Great Chen Su River and other places we see that the city s shirt business a real scale the grade not much As the threshold into the shirt industry is not high the investment more than 100 000 yuan to buy a few machines inviting dozens of employees they can do a shirt factory Cao Zengsheng said that in the apparel industry does not need much capital and technological advantages In this way is bound to increase a low level competition in the apparel industry This low level of competition mainly still in the price style and other aspects of competition product sales or in a large flow of the main wholesale markets Big Chan 3 shirts do foreign trade business enterprises the main export Russian market because business is better is known locally as The Three Musketeers However it is that three known as The Three Musketeers shirt business the wholesale price of each shirt is 28 yuan 28 yuan Qian a shirt If the deduction of production and management of the cost can be imagined the actual profit margin in the end how much Although this phenomenon can not represent all but it is obvious A few years ago produce 200 shirts per day there are 400 500 yuan of net profit but now have to double production in order to guarantee the profits of the past Shirt talking about corporate profits in recent years large Thomas Chan foil system General Manager Hu Rongxing clothing large inverted grievances to reporters According to Hu Rongxing introduced the mid 80s of the last century his company was founded at the beginning not only shirts to sell but high profit margins that is around 2000 but also largely able to maintain about 10 of the profits however the profits of these years is almost worse there are 6 7 of the profits are considered better He said that because small scale enterprises production equipment and technology were relatively primitive self developed products is poor and can not produce the required shirt style trends produced very low grade of products and added value in the market naturally does not sell since a good price It is understood that the great Chan is concerned more than 430 shirts in the town enterprises five million yuan of output value of enterprises above designated size is only 86 most or one or two hundred

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